Zahari AR, Esa E, Surbaini KN, Assidin NHN, Abdullah AE. Online touchpoints and customer effort: A comparative study of government and local authorities, businesses, and domestic customers. Nurture [Internet]. 2023 Jun. 9 [cited 2025 Jul. 1];17(3):281-92. Available from: http://www.nurture.org.pk/index.php/NURTURE/article/view/317